$197.00 USD

2025 Motorsports Sponsorship Summit Recording

Full recording of the two-day 2025 Motorsports Sponsorship Summit, recorded live on January 11 & 12, 2025.

Saturday, January 11  

 SPONSORSHIP 101: Why brands sponsor and what they want

AL RONDON Director of Sports Marketing, COCA-COLA

ANDRE JACKSON, Marketing Consultant, TOYOTA

KYLE KIETZMANN, President, BELL & OMP  

 

NETWORKING, DECKS & PROPOSALS: How to meet sponsors and what to give them to start relationships that become sponsorships

RITCHIE LEWIS, Partnership Sales Manager, SUNOCO RACE FUELS

SCOTT LUKAITIS, Motorsports Marketing & Sales, ENGINE ICE

DAVID MORTON, Senior Vice President of Motorsports, FIFTH THIRD BANK 

VIC WOOD, Race Team Relationship Manager, SANDER ENGINEERING

 

GETTING INTO THE MEDIA: Traditional and digital

GEORGE HAMMEL, Founder & Host, STARSTREAM & THE DIRT LIFE SHOW

BRYAN MOORE, Executive Director of Marketing & Aerial Production, TERRIBLE HERBST MOTORSPORTS

TREVOR HOCKING, Account Manager, HI-TORQUE MEDIA

HEATHER WILSON, CEO, HIGH GEAR SUCCESS

 

ALL ABOUT AGENTS & AGENCIES: What agents do and how they get paid

NATE HUNT, Jackson Motorsports Program Director, BFGOODRICH TIRES

ERIC MORLEY, Cofounder, BLUE C 

LUIS MARTINEZ, President, 660 MARKETING  

 

SOCIAL MEDIA: How to create value for sponsors using social media

MEGAN MEYER, Creator, DRIVEN BY SOCIAL

PATRICK WAGENBRENNER, Marketing & Communications, RANDYS WORLDWIDE

ALBERT GARCIA, Founder, MOTORSPORTS CURATED 

 

1-on-1 Interviews:

TONY MERRITT, Vice President of Marketing & Sponsorships, STANLEY BLACK & DECKER, (DEWALT, CRAFTSMAN, MAC TOOLS)

DAVE GOWLAND, Vice President of Motorsports, MONSTER ENERGY

TONY MILLUNZI, Senior Brand Manager, GUMOUT

TARA WILLIAMS, Motorsports Manager, HALO BY ORTHENE

ROBERT WILSON, Director of Marketing, BOXO USA  

 

Sunday, January 12

  OFF-ROAD Sponsorships

This session explores the evolving landscape of off-road sponsorships and how technology is revolutionized racing media and the opportunity to broadcast a sponsor's message

JOE BOWMAN, Director of Marketing, SLIME

MARTY FIOLKA, Promoter, CRANDON INT'L RACEWAY

JIM RYAN, Vice President of Marketing & Sales, SCORE INT'L 

 

 DRAG RACING Sponsorships

This session goes over strategies that have fueled successful partnerships in drag racing, maximizing awareness at events and engaging fans with impactful activations

JACKIE DONAHUE, Experiential Marketing Manager, NGK SPARK PLUGS / NITERRA N.A.

MEGAN MEYER, 2x World Champion, RANDY MEYER RACING

JEFF STACY, Executive Vice President, AEROMOTIVE

SCOTT HALL, Product & Technical Engineer, MOROSO 

 

 DRIFTING Sponsorships 

This session explores the unique appeal of drifting for sponsors, and what they look for in the grassroots drifting scene, from social media presence to event participation, pit activation, and fan engagement.

JIM LIAW, Cofounder, FORMULA DRIFT & General Manager, PRI

VICENTE MEDEL, Media & Content DirectorKANSEI WHEELS

ED KOCZAN, Director of Sales & MarketingKENDA TIRES

AMANDA SORENSEN, #12 US Air Force BMWFORMULA DRIFT DRIVER

 

 SPRINT CAR Sponsorships

This session delves into what makes sprints and midgets attractive to brands and how drivers can tap into regional pride to secure support, build strong local partnerships, and craft sponsor activations that resonate with Middle American audiences.

JASON SMITH, President, USAC RACING 

JR TWEDT, President, K1 RACEGEAR

BRIAN BROWN, Multi-time Champion, BRIAN BROWN RACING 

 

 SPORTS CAR RACING Sponsorships

This session focuses on strategies for attracting sponsors at the entry and club levels, from building local partnerships and making connection to  showcasing value with limited resources

MARK BEATTY, Brand Director, RED LINE OIL

ERIC KUNZ, TCA Canadian Champion, ERIC KUNZ RACING

LOU D'ANGELI, Sponsorship DirectorBMW CCA CLUB RACING