Full recording of the two-day 2025 Motorsports Sponsorship Summit, recorded live on January 11 & 12, 2025.
Saturday, January 11
SPONSORSHIP 101: Why brands sponsor and what they want
AL RONDON Director of Sports Marketing, COCA-COLA
ANDRE JACKSON, Marketing Consultant, TOYOTA
KYLE KIETZMANN, President, BELL & OMP
NETWORKING, DECKS & PROPOSALS: How to meet sponsors and what to give them to start relationships that become sponsorships
RITCHIE LEWIS, Partnership Sales Manager, SUNOCO RACE FUELS
SCOTT LUKAITIS, Motorsports Marketing & Sales, ENGINE ICE
DAVID MORTON, Senior Vice President of Motorsports, FIFTH THIRD BANK
VIC WOOD, Race Team Relationship Manager, SANDER ENGINEERING
GETTING INTO THE MEDIA: Traditional and digital
GEORGE HAMMEL, Founder & Host, STARSTREAM & THE DIRT LIFE SHOW
BRYAN MOORE, Executive Director of Marketing & Aerial Production, TERRIBLE HERBST MOTORSPORTS
TREVOR HOCKING, Account Manager, HI-TORQUE MEDIA
HEATHER WILSON, CEO, HIGH GEAR SUCCESS
ALL ABOUT AGENTS & AGENCIES: What agents do and how they get paid
NATE HUNT, Jackson Motorsports Program Director, BFGOODRICH TIRES
ERIC MORLEY, Cofounder, BLUE C
LUIS MARTINEZ, President, 660 MARKETING
SOCIAL MEDIA: How to create value for sponsors using social media
MEGAN MEYER, Creator, DRIVEN BY SOCIAL
PATRICK WAGENBRENNER, Marketing & Communications, RANDYS WORLDWIDE
ALBERT GARCIA, Founder, MOTORSPORTS CURATED
1-on-1 Interviews:
TONY MERRITT, Vice President of Marketing & Sponsorships, STANLEY BLACK & DECKER, (DEWALT, CRAFTSMAN, MAC TOOLS)
DAVE GOWLAND, Vice President of Motorsports, MONSTER ENERGY
TONY MILLUNZI, Senior Brand Manager, GUMOUT
TARA WILLIAMS, Motorsports Manager, HALO BY ORTHENE
ROBERT WILSON, Director of Marketing, BOXO USA
Sunday, January 12
OFF-ROAD Sponsorships
This session explores the evolving landscape of off-road sponsorships and how technology is revolutionized racing media and the opportunity to broadcast a sponsor's message.
JOE BOWMAN, Director of Marketing, SLIME
MARTY FIOLKA, Promoter, CRANDON INT'L RACEWAY
JIM RYAN, Vice President of Marketing & Sales, SCORE INT'L
DRAG RACING Sponsorships
This session goes over strategies that have fueled successful partnerships in drag racing, maximizing awareness at events and engaging fans with impactful activations.
JACKIE DONAHUE, Experiential Marketing Manager, NGK SPARK PLUGS / NITERRA N.A.
MEGAN MEYER, 2x World Champion, RANDY MEYER RACING
JEFF STACY, Executive Vice President, AEROMOTIVE
SCOTT HALL, Product & Technical Engineer, MOROSO
DRIFTING Sponsorships
This session explores the unique appeal of drifting for sponsors, and what they look for in the grassroots drifting scene, from social media presence to event participation, pit activation, and fan engagement.
JIM LIAW, Cofounder, FORMULA DRIFT & General Manager, PRI
VICENTE MEDEL, Media & Content Director, KANSEI WHEELS
ED KOCZAN, Director of Sales & Marketing, KENDA TIRES
AMANDA SORENSEN, #12 US Air Force BMW, FORMULA DRIFT DRIVER
SPRINT CAR Sponsorships
This session delves into what makes sprints and midgets attractive to brands and how drivers can tap into regional pride to secure support, build strong local partnerships, and craft sponsor activations that resonate with Middle American audiences.
JASON SMITH, President, USAC RACING
JR TWEDT, President, K1 RACEGEAR
BRIAN BROWN, Multi-time Champion, BRIAN BROWN RACING
SPORTS CAR RACING Sponsorships
This session focuses on strategies for attracting sponsors at the entry and club levels, from building local partnerships and making connection to showcasing value with limited resources.
MARK BEATTY, Brand Director, RED LINE OIL
ERIC KUNZ, TCA Canadian Champion, ERIC KUNZ RACING
LOU D'ANGELI, Sponsorship Director, BMW CCA CLUB RACING