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2023 DRAG RACING SPONSORSHIP SUMMIT

March 28, 2023
4-7 PM Pacific / 6-9 PM Central
Virtual via Zoom
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The summit is FREE with the membership.

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Agenda

To compete today, you need to be fast on the track and smart online.

We can’t teach you to drive, but we can tell you what sponsors want for their investment. There are many ways to create value for sponsors through racing, and exposure is no longer on top. Connections replaced exposure, digital connections.

This goal of these summits is explain what brands value, so you can generate that value, and finally get paid cash, instead of product.

Everyone who attends the live event receives access to the recording for one year.

The agenda below is in Pacific time zone.

4:00 - 4:45 PM Why Brands Sponsor

Are you not getting a call back after sending a deck or proposal to a marketing director who seemed interested, but now can't be reached? It's probably because you offered something like exposure or impressions that have no value anymore.

This session will explain why brands sponsor motorsports and what they seek from their teams in return.

Sponsorship is not about getting lucky and finding the right company. It's about being smart and creating value so companies and brands desire to be part of your program.

Marketing directors and decision-makers of four endemic brands will share what they look for when making sponsorship decisions and how they select their marketing partners.

Jackie Donahue, Experiential Marketing Manager, NGK Spark Plugs

Scott "Woody" Woodruff, Director of Branding & Motorsports, Elite Motorsports

Steve Williams, Chief Business Development Officer, K&N

Eric Seibold, Innovations Manager, ITW Permatex

4:45 - 5:45 PM Successful Activations

Becoming a sponsor or getting sponsored is only half of the equation. Activating the sponsorship is the other half. Successful activations are key to creating long-term value for companies that invest in racing.

To maximize returns on sponsorship marketing, teams and companies must activate at events and online in ways that resonate with participants, fans, and spectators. Proper activation will elevate the returns of sponsorship investments many times more than the actual cost, thereby creating additional value for you, your team, and your sponsors.

In this session Alex Striler will interview a diversified field of drivers about activations that create value for them and have been successful for their sponsors:

Megan Meyer and NGK & Menards

Dystany Spurlock and BMW Motorcycles

Amber Franklin and Red Line Oil

Chris Bishop and Sea Foam

Travis Shumake and Sheetz

Ron Capps and NAPA Auto Parts

5:45 - 6:15 PM Creating Value

If you're not winning, you can still create value many ways. Online, those ways are growing and more accessible (and affordable) as technology advances.

At the track, experience trumps. Online, creativity trumps.

At the track, physical marketing is limited to livery and signage in view of event spectators. Online, digital marketing is unlimited and in view of everyone with a connection--3.5 billion people around the world. Sponsors want to market to both of them, on track and online. This session will show you how.

It's easy to get publicity and media, if you know what to do. Everything in that media that benefits sponsors adds value to your partners, and thereby your team.

If you want to double what you're getting from a current sponsor, triple what you give back. This session will show you how.

Alex Striler, Host

Megan Meyer, 2X NHRA Champion and Creator of Driven By Social Academy

Don O'Neal, Racers In Rental Cars

Elon Werner, Werner Communications

Dan Schechner, PRI Magazine

6:15 - 7:00 PM Networking and Closing Deals

The most asked question in post-summit surveys is, "How do I meet new sponsors?"

This session will answer that.

If finding new sponsors is your job, then networking is something you need to do. Meeting decision-makers at relevant companies is the first step. Whether at trade shows or events, there are things you can do (and shouldn't do) when approaching sponsors to get their attention.

A good deck can help you get started, if it shows marketing directors the value of what you do.

Once you have a sponsor's attention, and they are interested in your program, then you can send a proposal. Don't send a deck when they ask for a proposal, and vice-versa. Know the difference. Alex Striler and Megan Meyer will explain the difference, including how to create decks that attract attention, and how to write proposals that sell sponsorships.

Three execs who sponsored hundreds of teams in racings will explain how those teams got their attention, and why they decided to sponsor them.

If you want to learn how to meet and sign new sponsors, don't miss this session!

Andre' Jackson, Digital Marketing, Toyota

Tom Bogner, Former Director of Motorsports, Lucas Oil

Tony Yorkman, Motorsports Marketing Manager, Team RTR

Speakers

Host
Alex Striler
Host
Alex Striler
Host
Founder of MotorsportsMarketingTips.com
Megan Meyer
Founder of MotorsportsMarketingTips.com
Megan Meyer
Founder of MotorsportsMarketingTips.com
BMW Motorcycle Racing Ambassador
Dystany Spurlock
BMW Motorcycle Racing Ambassador
Dystany Spurlock
BMW Motorcycle Racing Ambassador
NHRA Funny Car Champion
Ron Capps
NHRA Funny Car Champion
Ron Capps
NHRA Funny Car Champion
Former Director of Motorsports, Lucas Oil
Tom Bogner
Former Director of Motorsports, Lucas Oil
Tom Bogner
Former Director of Motorsports, Lucas Oil
Experiential Marketing Manager, NGK Spark Plugs
Jackie Donahue
Experiential Marketing Manager, NGK Spark Plugs
Jackie Donahue
Experiential Marketing Manager, NGK Spark Plugs
Digital Marketing, Toyota
Andre' Jackson
Digital Marketing, Toyota
Andre' Jackson
Digital Marketing, Toyota
Director of Marketing, Permatex
Eric Seibold
Director of Marketing, Permatex
Eric Seibold
Director of Marketing, Permatex
2X PDRA World Champion / Red Line Oil
Amber Franklin
2X PDRA World Champion / Red Line Oil
Amber Franklin
2X PDRA World Champion / Red Line Oil
NHRA Top Alcohol / Sheetz
Travis Shumake
NHRA Top Alcohol / Sheetz
Travis Shumake
NHRA Top Alcohol / Sheetz
Director of Branding & Motorsports, Elite Motorsports
Scott "Woody" Woodruff
Director of Branding & Motorsports, Elite Motorsports
Scott "Woody" Woodruff
Director of Branding & Motorsports, Elite Motorsports
Bishop Performance Motorsports / Sea Foam Driver
Chris Bishop
Bishop Performance Motorsports / Sea Foam Driver
Chris Bishop
Bishop Performance Motorsports / Sea Foam Driver
Werner Communications & PR
Elon Werner
Werner Communications & PR
Elon Werner
Werner Communications & PR
Founder, Top End Consulting & former editor of PRI Magazine
Dan Schechner
Founder, Top End Consulting & former editor of PRI Magazine
Dan Schechner
Founder, Top End Consulting & former editor of PRI Magazine
Cohost of Racers in Rental Cars & NHRA Top Sportsman
Don O'Neal
Cohost of Racers in Rental Cars & NHRA Top Sportsman
Don O'Neal
Cohost of Racers in Rental Cars & NHRA Top Sportsman
Motorsports Marketing Manager, Team RTR
Tony Yorkman
Motorsports Marketing Manager, Team RTR
Tony Yorkman
Motorsports Marketing Manager, Team RTR
Chief Business Development Officer, K&N
Steve Williams
Chief Business Development Officer, K&N
Steve Williams
Chief Business Development Officer, K&N
As a panelist, Alex Striler's Summits are the perfect place to offer your opinions on a myriad of topics and also engage in constructive conversation with your peers.
Julian Gill
CEO, Eibach, Inc.
Alex does a great job moderating the Summits to get the best insights from industry leaders. Summit attendees come with great questions and it's always a pleasure to share insights and tips.
Ben Dolan
VP of Product Management,
VP Racing Fuels
Great place to network. Lots of industry leaders. Real people.
Wing Lam
Co-Founder, Wahoo's Fish Tacos
It’s almost like you had a chance to ‘meet’ new contacts in the industry just by getting their opinions and advice on screen … can’t wait for the next one.
Jessica S.
Customer
Great time spent listening and learning from the actual people in the industry making it happen on a daily basis.
Lee Perfect
Series Director, Great American Short Course Series
If you are looking for sponsorship, look no further … a wealth of knowledge from industry professionals into an easy listening platform for all levels
David Cardey
Sales Manager, Eibach, Inc.
..fantastic insight into all the unknowns of sponsorship… walk away with useful tactics that you can implement immediately
Jacklyn Donahue
Group Marketing Manager – Aftermarket Division, Niterra North America, Inc. (formerly NGK Spark Plugs)
...do yourself a favor and participate!
Joe Bowman (aka Slime Guy)
Consumer Marketing Manager, Slime
Just by being in the room, you get to learn from those in the 'know'; how to prospect, sell and retain partners.
Dan Dennehy-Rodriguez
Partner Relationship Manager | Sports Car Club of America

PANELIST & RACER TESTIMONIALS

Julian Gill
CEO, Eibach, Inc.
As a panelist, Alex Striler's Summits are the perfect place to offer your opinions on a myriad of topics and also engage in constructive conversation with your peers.
Ben Dolan
VP of Product Management,
VP Racing Fuels
Alex does a great job moderating the Summits to get the best insights from industry leaders. Summit attendees come with great questions and it's always a pleasure to share insights and tips.
Wing Lam
Co-Founder, Wahoo's Fish Tacos
Great place to network. Lots of industry leaders. Real people.
Jessica S.
Customer
It’s almost like you had a chance to ‘meet’ new contacts in the industry just by getting their opinions and advice on screen … can’t wait for the next one.
Lee Perfect
Series Director, Great American Short Course Series
Great time spent listening and learning from the actual people in the industry making it happen on a daily basis.
David Cardey
Sales Manager, Eibach, Inc.
If you are looking for sponsorship, look no further … a wealth of knowledge from industry professionals into an easy listening platform for all levels
Jacklyn Donahue
Group Marketing Manager – Aftermarket Division, Niterra North America, Inc. (formerly NGK Spark Plugs)
..fantastic insight into all the unknowns of sponsorship… walk away with useful tactics that you can implement immediately
Joe Bowman (aka Slime Guy)
Consumer Marketing Manager, Slime
...do yourself a favor and participate!
Dan Dennehy-Rodriguez
Partner Relationship Manager | Sports Car Club of America
Just by being in the room, you get to learn from those in the 'know'; how to prospect, sell and retain partners.