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2023 MOTORSPORTS SPONSORSHIP SUMMIT

January 7, 2023
9am - 12 Noon (Pacific Time)
Virtual via Zoom
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The summit is FREE with the membership.

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Agenda

This Summit was filmed live from Mechanix Wear HQ in Valencia, California on January 7, 2023.

Why Brands Sponsor and How They Calculate ROI

Are you not getting a call back after sending a deck or proposal to a marketing director who seemed interested, but now can't be reached? It's probably because you offered something like exposure or impressions that have no value to them. This session will explain why brands sponsor motorsports and what they seek from their teams in return. Sponsorship is not about getting lucky and finding the right company. It's about being smart and creating value for brands so they desire to be part of your program. Hear from marketing decision makers what they look for when allocating funds for sponsorship. This one session alone will change the way you approach potential partners forever.

Promoting Yourself & Sponsors thru the Media

Twenty years ago, you had to win to get into the media. If you stood on the podium, you got in the press. Today, you don't even have to race to be in the media. You have to create compelling content. And everyone's doing it. So, how do you compete for attention? Learn from some of the most successful content creators in motorsports how they generate value for their sponsors, brands, and partners through television, print, and social media. If you're not winning races, you can still win the attention of fans, viewers, and followers so brands use you and your team to market their products. It's not hard, you just have to know how to do it. The experts will share their secrets on how they promote themselves and their sponsors even when they're not racing.

Activating at Events to Increase Brand Value

Paying for a sponsorship is only half of the equation. Activating at the events is the other half. To maximize returns on sponsorship marketing, teams and companies must activate in ways that resonate with the events participants and spectators.

Three of the most experienced promoters in motorsports, Matt Martelli (CEO of The Mint 400), Kevin Miller (CEO of USAC), and Dan Dennehy-Rodriguez (Partner Relationship Manager of SCCA) will explain how proper activation at events can elevate the returns of sponsorship investments many times more than the actual cost.

Creating Decks that Attract & Writing Proposals that Sell

If you're not sure what to send a potential sponsor or how to even get started, this session is for you. Alex Striler, Megan Meyer (2X NHRA Champion) and Tony Yorkman (formerly K&N) will explain the difference between decks and proposals, how to create decks that attract attention and how to write proposals that sell. NEVER send a deck when a sponsor asks for a proposal, and NEVER send a proposal when they ask for a deck. Learn the difference or you'll scare off potential partners by appearing foolish. If you don't give them what they ask for, they won't have the information they needed make a decision and they will NEVER call you back. Sound familiar? Now you know why. Don't miss this session!

Finding Tire and Wheel Sponsors

If you need tires or wheels, but don't know how to structure a deal, then this session is for you. Michael Mathis, owner of Atturo Tires will explain why he sponsors racing and what he seeks in return. Chris Meyer from Maxxis and Brian Henderson from Wheel Pros will talk about what their companies look for when considering teams to sponsor. If you never heard of a 50/50, or are still paying for tires, then this session could save you a TON of money.

Networking and Meeting New Sponsors

One of the most challenging parts about finding sponsors is meeting them to get a conversation started. But, it's not as hard as you think. Being in the right place at the right time is not luck--it's tactical. There are MANY ways to meet marketing decision makers, but if your timing is bad or you're not prepared when you finally meet them, the effort is wasted. Travis Clarke, Executive Vice President of Action Sports and Olympics for Wasserman Media Group and SEMA Board Member and EVP of Marketing for Hemmings, Kathryn Reinhardt will join David Morton from Fifth Third Bank and hosts Alex Striler and Tony Yorkman in a roundtable discussion of the most effective ways to network and meet executives in motorsports.

Speakers

Host
Alex Striler
Host
Alex Striler
Host
Motorsports Marketing Manager, Team RTR
Tony Yorkman
Motorsports Marketing Manager, Team RTR
Tony Yorkman
Motorsports Marketing Manager, Team RTR
President & COO, Mechanix Wear
Jesse Spungin
President & COO, Mechanix Wear
Jesse Spungin
President & COO, Mechanix Wear
President & CEO of United States Auto Club
Kevin Miller
President & CEO of United States Auto Club
Kevin Miller
President & CEO of United States Auto Club
CEO of UNLTD Off-Road Racing
Matt Martelli
CEO of UNLTD Off-Road Racing
Matt Martelli
CEO of UNLTD Off-Road Racing
World Champion Drifter
Vaughn Gittin Jr.
World Champion Drifter
Vaughn Gittin Jr.
World Champion Drifter
Founder of MotorsportsMarketingTips.com
Megan Meyer
Founder of MotorsportsMarketingTips.com
Megan Meyer
Founder of MotorsportsMarketingTips.com
Editor of PRI Magazine
Dan Schechner
Editor of PRI Magazine
Dan Schechner
Editor of PRI Magazine
Senior Marketing Specialist of Maxxis International
Chris Meyer
Senior Marketing Specialist of Maxxis International
Chris Meyer
Senior Marketing Specialist of Maxxis International
SEMA Board Member & EVP of Marketing, Hemmings
Kathryn Reinhardt
SEMA Board Member & EVP of Marketing, Hemmings
Kathryn Reinhardt
SEMA Board Member & EVP of Marketing, Hemmings
Executive Vice President of Action Sports & Olympics, Wasserman
Travis Clarke
Executive Vice President of Action Sports & Olympics, Wasserman
Travis Clarke
Executive Vice President of Action Sports & Olympics, Wasserman
Vice President of Marketing of VP Racing Fuels
Ben Dolan
Vice President of Marketing of VP Racing Fuels
Ben Dolan
Vice President of Marketing of VP Racing Fuels
SVP, Director of Motorsports, Fifth Third Bank
David Morton
SVP, Director of Motorsports, Fifth Third Bank
David Morton
SVP, Director of Motorsports, Fifth Third Bank
Founder & CEO, Atturo Tires
Michael Mathis
Founder & CEO, Atturo Tires
Michael Mathis
Founder & CEO, Atturo Tires
Chief Strategy Officer, Wheel Pros
Brian Henderson
Chief Strategy Officer, Wheel Pros
Brian Henderson
Chief Strategy Officer, Wheel Pros
Experiential Marketing Manager, NGK Spark Plugs
Jackie Donahue
Experiential Marketing Manager, NGK Spark Plugs
Jackie Donahue
Experiential Marketing Manager, NGK Spark Plugs
National Sales Manager, Eibach Springs
David Cardey
National Sales Manager, Eibach Springs
David Cardey
National Sales Manager, Eibach Springs
Cohost of Racers in Rental Cars & NHRA Top Sportsman
Don O'Neal
Cohost of Racers in Rental Cars & NHRA Top Sportsman
Don O'Neal
Cohost of Racers in Rental Cars & NHRA Top Sportsman
Partner Relationship Manager, SCCA
Dan Dennehy-Rodriguez
Partner Relationship Manager, SCCA
Dan Dennehy-Rodriguez
Partner Relationship Manager, SCCA
As a panelist, Alex Striler's Summits are the perfect place to offer your opinions on a myriad of topics and also engage in constructive conversation with your peers.
Julian Gill
CEO, Eibach, Inc.
Alex does a great job moderating the Summits to get the best insights from industry leaders. Summit attendees come with great questions and it's always a pleasure to share insights and tips.
Ben Dolan
VP of Product Management,
VP Racing Fuels
Great place to network. Lots of industry leaders. Real people.
Wing Lam
Co-Founder, Wahoo's Fish Tacos
It’s almost like you had a chance to ‘meet’ new contacts in the industry just by getting their opinions and advice on screen … can’t wait for the next one.
Jessica S.
Customer
Great time spent listening and learning from the actual people in the industry making it happen on a daily basis.
Lee Perfect
Series Director, Great American Short Course Series
If you are looking for sponsorship, look no further … a wealth of knowledge from industry professionals into an easy listening platform for all levels
David Cardey
Sales Manager, Eibach, Inc.
..fantastic insight into all the unknowns of sponsorship… walk away with useful tactics that you can implement immediately
Jacklyn Donahue
Group Marketing Manager – Aftermarket Division, Niterra North America, Inc. (formerly NGK Spark Plugs)
...do yourself a favor and participate!
Joe Bowman (aka Slime Guy)
Consumer Marketing Manager, Slime
Just by being in the room, you get to learn from those in the 'know'; how to prospect, sell and retain partners.
Dan Dennehy-Rodriguez
Partner Relationship Manager | Sports Car Club of America

PANELIST & RACER TESTIMONIALS

Julian Gill
CEO, Eibach, Inc.
As a panelist, Alex Striler's Summits are the perfect place to offer your opinions on a myriad of topics and also engage in constructive conversation with your peers.
Ben Dolan
VP of Product Management,
VP Racing Fuels
Alex does a great job moderating the Summits to get the best insights from industry leaders. Summit attendees come with great questions and it's always a pleasure to share insights and tips.
Wing Lam
Co-Founder, Wahoo's Fish Tacos
Great place to network. Lots of industry leaders. Real people.
Jessica S.
Customer
It’s almost like you had a chance to ‘meet’ new contacts in the industry just by getting their opinions and advice on screen … can’t wait for the next one.
Lee Perfect
Series Director, Great American Short Course Series
Great time spent listening and learning from the actual people in the industry making it happen on a daily basis.
David Cardey
Sales Manager, Eibach, Inc.
If you are looking for sponsorship, look no further … a wealth of knowledge from industry professionals into an easy listening platform for all levels
Jacklyn Donahue
Group Marketing Manager – Aftermarket Division, Niterra North America, Inc. (formerly NGK Spark Plugs)
..fantastic insight into all the unknowns of sponsorship… walk away with useful tactics that you can implement immediately
Joe Bowman (aka Slime Guy)
Consumer Marketing Manager, Slime
...do yourself a favor and participate!
Dan Dennehy-Rodriguez
Partner Relationship Manager | Sports Car Club of America
Just by being in the room, you get to learn from those in the 'know'; how to prospect, sell and retain partners.