All past summits

2023 OFF ROAD RACING SPONSORSHIP SUMMIT

Purchase recording • $99
No items found.
February 18, 2023
Virtual via Zoom

Meet representatives of

No items found.

Agenda

9:00 - 10:00 The State of Off Road Racing in the USA & Baja

How can you work with a series to increase value for your sponsors?

We're going ask those who put on the shows.

*   Mike Pearlman, National Off Road Racing Assn (NORRA)

*   Courtney Prost, King of the Hammers (KOH)

*   Lee Perfect, Great American Short Course (GAS)

 *  Matt Martelli, Mint 400 & California 300

 *  Jim Ryan, SCORE International

*   Bryan Folks, Best In The Desert (BITD)

 *  Frank DeAngelo, ISOC Championship Off-Road (COR)

 *  Marty Fiolka, Crandon International Raceway

This session includes live Q&A.

10:00 - 10:30 Sponsorship 101

This session is a crash course in everything you need to know about finding, signing, and retaining sponsors.

You’ll hear why brands sponsor, what they expect in return for cash and product, how to create value for brands--even if you’re not winning!

You'll also learn why you should never offer ‘exposure,’ and what to offer instead.

If you are looking for sponsors, this session covers it all!

Alex Striler, Author, Motorsports Marketing and Sponsorships

Chris Meyer, Senior Marketing Specialist, Maxxis

Joe Bowman, Marketing Director, slime

10:30 - 11:00 Sponsorship Valuations

Our panelists will explain what has value to a brand and what doesn't, so you know how much you're worth and what to ask for.

What's a logo worth to a sponsor?

What dollar value can you put on your team's livery?

How much should you charge for a season of representation?

Alex Striler, Author of Motorsports Marketing and Sponsorships

Tony Yorkman, Motorsports Marketing Manager, Team RTR

Eric Morley, Founder & CEO, Blue C

11:00 - 11:30 Social Media Valuations

Social media today has evolved from what we knew a few years ago. Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Snapchat are all different ways of reaching people. Each one has advantages over the others. Using them right helps you turn their advantages into yours.

Megan Meyer and Fran Richards will explain what companies want from social media and how sponsored athletes should prepare and submit their content to fit in with the company's marketing objectives. This session will explain how to use social media to maximize value for your team, business, and sponsors, and how value is calculated.

Megan Meyer, Creator of Driven By Social Academy

Fran Richards, Sr. Director of Global Partnerships, Hookit / Kore Software

11:30 - 12:00 Delivering Digital Content

Big sponsors have the most money. If you represent a big sponsor, they're paying you to become an extension of their marketing arm. You need to not only create compelling content, but you must also upload and index it according to the sponsor's content data management practices.

Phil Kauffman, Senior Director Data Asset Management of Monster Energy will explain how the Monster's marketing  receives, categorizes, rates, and uses content from athletes.

If you want a big sponsor, you have to know what they value and how to give it to them. Today, it's a matter of uploading digital content into correctly categorized databases that the company can access for future use. If you're only posting social images or sending photos and videos to your sponsors, you're already way behind. Top athletes that represent leading firms use data management systems. This session will explain what that means.

12:00 - 12:30 Getting Announcers to Talk About You & Your Sponsors

You're new to off road racing and you're not very well known yet. So, how do you get the announcers to talk about you if you're not getting on the podium yet?

Let the voices of off road tell you how to get them to talk about you and your sponsors (if you have any).

George Hammel, KOH & Mint 400 announcer

Dave Arnold, LOORRS, GAS & KOH announcer

Jim Beaver, The Jim Beaver Show

12:30 - 1:30 The Presidents Panel

Leaders in off road discuss economics, finance, and business strategy. How will a widely-predicted recession (if it happens) affect racers, teams, and businesses? Should teams be investing or saving for better deals in the future? Hear what industry leaders foresee for 2023 and beyond.

The 2023 Presidents Panel:

Julian Gill, President & CEO of Eibach Springs

Randy White, Owner & CEO of Wheel Pros, 4 Wheel Parts, ReadyLIFT, & Hoonigan

Greg Adler, Owner & CEO of Off Road Warehouse

JR Twedt, President, K1 RaceGear

This session includes live Q&A.

Speakers

Host
Alex Striler
Host
Alex Striler
Host
Creator of The Dirt Life Show
George Hammel
Creator of The Dirt Life Show
George Hammel
Creator of The Dirt Life Show
CEO of Eibach Springs
Julian Gill
CEO of Eibach Springs
Julian Gill
CEO of Eibach Springs
Owner & CEO of Wheel Pros, 4WP, ReadyLIFT, & Hoonigan
Randy White
Owner & CEO of Wheel Pros, 4WP, ReadyLIFT, & Hoonigan
Randy White
Owner & CEO of Wheel Pros, 4WP, ReadyLIFT, & Hoonigan
Motorsports Marketing Manager, Team RTR
Tony Yorkman
Motorsports Marketing Manager, Team RTR
Tony Yorkman
Motorsports Marketing Manager, Team RTR
Owner & CEO, Off Road Warehouse
Greg Adler
Owner & CEO, Off Road Warehouse
Greg Adler
Owner & CEO, Off Road Warehouse
Off Road Motorsports Hall of Fame Inductee & Crandon Promoter
Marty Fiolka
Off Road Motorsports Hall of Fame Inductee & Crandon Promoter
Marty Fiolka
Off Road Motorsports Hall of Fame Inductee & Crandon Promoter
CEO of Mint 400 & California 300
Matt Martelli
CEO of Mint 400 & California 300
Matt Martelli
CEO of Mint 400 & California 300
Series Director, ISOC Championship Off-Road
Frank DeAngelo
Series Director, ISOC Championship Off-Road
Frank DeAngelo
Series Director, ISOC Championship Off-Road
Creator of Driven by Social Academy
Megan Meyer
Creator of Driven by Social Academy
Megan Meyer
Creator of Driven by Social Academy
Series Director, Great American Short Course Series
Lee Perfect
Series Director, Great American Short Course Series
Lee Perfect
Series Director, Great American Short Course Series
VP Sales & Marketing, SCORE-International
Jim Ryan
VP Sales & Marketing, SCORE-International
Jim Ryan
VP Sales & Marketing, SCORE-International
Marketing Director of Slime
Joe Bowman
Marketing Director of Slime
Joe Bowman
Marketing Director of Slime
Sr. Director Data Asset Management, Monster Energy
Phillip Kauffman
Sr. Director Data Asset Management, Monster Energy
Phillip Kauffman
Sr. Director Data Asset Management, Monster Energy
Senior Marketing Specialist of Maxxis International
Chris Meyer
Senior Marketing Specialist of Maxxis International
Chris Meyer
Senior Marketing Specialist of Maxxis International
Team Owner & Host of the Jim Beaver Show
Jim Beaver
Team Owner & Host of the Jim Beaver Show
Jim Beaver
Team Owner & Host of the Jim Beaver Show
Sr. Director of Global Partnerships, Hookit / Kore Software
Fran Richards
Sr. Director of Global Partnerships, Hookit / Kore Software
Fran Richards
Sr. Director of Global Partnerships, Hookit / Kore Software
Off Road Announcer
Dave Arnold
Off Road Announcer
Dave Arnold
Off Road Announcer
President, Best In The Desert
Bryan Folks
President, Best In The Desert
Bryan Folks
President, Best In The Desert
Founding Father, NORRA
Mike Pearlman
Founding Father, NORRA
Mike Pearlman
Founding Father, NORRA
Founder of Blue C (Wahoo’s Fish Tacos, Monster Energy, Red Kap, Honda, Acura)
Eric Morley
Founder of Blue C (Wahoo’s Fish Tacos, Monster Energy, Red Kap, Honda, Acura)
Eric Morley
Founder of Blue C (Wahoo’s Fish Tacos, Monster Energy, Red Kap, Honda, Acura)
Communications Manager, Hammerking Productions / King of the Hammers
Courtney Prost
Communications Manager, Hammerking Productions / King of the Hammers
Courtney Prost
Communications Manager, Hammerking Productions / King of the Hammers
President, K1 RaceGear
JR Twedt
President, K1 RaceGear
JR Twedt
President, K1 RaceGear