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2024 DRIFT SPONSORSHIP SUMMIT

March 20, 2024
3-6:30pm PT / 6-9:30pm ET
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Agenda

Do you need sponsors to drift? Then this virtual summit is for you! All attendees will receive access to the recording.

WEDNESDAY, MARCH 20

Pacific Time Zone

3:00 - 3:30 SPONSORSHIP 101: Why Brands Sponsor

Are you not getting a call back after pitching your program to a marketing director who seemed interested, but is now ghosting you? It’s probably because you offered exposure instead of value. Sponsorship has evolved a lot over the past few years. It's not about brand visibility anymore; it’s about financial results, creating content, forging relationships, B2B, and networking. This session will broaden your understanding of the business of sponsorships by explaining why brands sponsor, what they expect in return, how they measure ROI, and how you can generate value for them, even when you’re not drifting. If you’ve ever sent out a deck or proposal and didn’t get a return call, this session is for you.

ALEX STRILER, Host of SponsorshipSummits.com and MeetTheSponsors.com

JIM LIAW, Co-Founder of Formula Drift and General Manager of PRI

3:30 - 4:00 PERSONAL BRANDING & ACTIVATIONS

Getting sponsored means becoming a brand ambassador for a company that compensates you to represent them. How you represent yourself and your sponsors is critical for long-term successful partnerships. To maximize returns on sponsorship marketing, drivers and companies must activate in ways that resonate with participants, fans, and spectators. Proper activation will elevate the returns of sponsorship investments many times more than the actual cost, thereby creating additional value for you and your sponsors. This session will dive deep into personal branding and professional activations.

KANSEI WHEELS - Chris Sempek, Founder & Chief Engineer

SPONSORED ADRENALINE - Gary Reyes, Founder & drifter

4:00 - 4:30 NETWORKING and MEETING NEW SPONSORS

One of the most challenging parts about securing sponsorship is meeting the right person to get a conversation started. But it's not as hard as you think. Being in the right place at the right time is not luck, it's strategy. Learn the do’s and don’ts of networking and discover the best ways to meet executives in motorsports.

AMANDA SORENSEN, NitroCross & Formula Drift driver

ALEX LICHLITER, Formula Drift driver

4:30 - 5:00 DECKS, PROPOSALS, & POP Reports

Decks and proposals are different, but most beginners think they’re the same. They’re not! Decks open doors and start conversations. They are used to attract attention and form relationships. Proposals, on the other hand, propose official relationships with specific deliverables at a logical price. Proposals offer sponsorships. Once your deck attracts a potential sponsor and your proposal closes the deal, Proof of Performance (POP) reports ensure that you keep and renew them every season. POP reports are your most important tool for long-term sponsorships. Alex Striler will outline the difference between decks, proposals, and POP reports, and Megan Meyer will explain how to create decks, write proposals, and compile POP reports.

5:00 - 5:30 CREATING VALUE thru SOCIAL MEDIA

Unlock the secrets to cultivating a loyal online community with social media coach Megan Meyer and Formula Drift driver, Kelsey Rowlings. Discover proven strategies, explore algorithm insights, learn how to build hype before a race, and uncover updated engagement techniques to amplify your digital presence and elevate your brand, and your sponsors' brands. Whether you're a drifter, promoter, or aftermarket business, this session will empower you to captivate and grow your audience across the most relevant and rapidly evolving social media platforms.

5:30 - 6:30 SPONSOR SPEED DATING

Before you approach anyone for sponsorship, know why they sponsor and what they want. These short "sponsor speed dating" sessions will let you hear directly from the sponsorship decision-makers why they sponsor, what they look for, and how you can be considered for sponsorship by them.

ENGINE ICE - Scott Lukaitis, Director of Marketing & Sales

BOXO USA - Rober White, Director of Strategic Partnerships

ENJUKU RACING - Andrew Kublin, General Manager

KENDA TIRES - Ed Kozcan, Senior Sales & Marketing Manager

Speakers

Host
Alex Striler
Host
Alex Striler
Host
General Manager of PRI & Cofounder of FORMULA DRIFT
Jim Liaw
General Manager of PRI & Cofounder of FORMULA DRIFT
Jim Liaw
General Manager of PRI & Cofounder of FORMULA DRIFT
Professional Racing Driver
Amanda Sorensen
Professional Racing Driver
Amanda Sorensen
Professional Racing Driver
Senior Sales & Marketing Mgr, KENDA TIRES
Ed Koczan
Senior Sales & Marketing Mgr, KENDA TIRES
Ed Koczan
Senior Sales & Marketing Mgr, KENDA TIRES
DIrector of Strategic Partnerships, BOXO USA
Robert Wilson
DIrector of Strategic Partnerships, BOXO USA
Robert Wilson
DIrector of Strategic Partnerships, BOXO USA
Formula Drift Driver
Alex Lichliter
Formula Drift Driver
Alex Lichliter
Formula Drift Driver
General Manager, ENJUKU RACING
Andrew Kublin
General Manager, ENJUKU RACING
Andrew Kublin
General Manager, ENJUKU RACING
Founder of MotorsportsMarketingTips.com
Megan Meyer
Founder of MotorsportsMarketingTips.com
Megan Meyer
Founder of MotorsportsMarketingTips.com
Dir. of Marketing & Sales, ENGINE ICE
Scott Lukaitis
Dir. of Marketing & Sales, ENGINE ICE
Scott Lukaitis
Dir. of Marketing & Sales, ENGINE ICE
Founder, Sponsored Adrenaline
Gary Reyes
Founder, Sponsored Adrenaline
Gary Reyes
Founder, Sponsored Adrenaline
Founder & Chief Engineer, KANSEI WHEELS
Chris Sempek
Founder & Chief Engineer, KANSEI WHEELS
Chris Sempek
Founder & Chief Engineer, KANSEI WHEELS
Formula Drift Driver
Kelsey Rowlings
Formula Drift Driver
Kelsey Rowlings
Formula Drift Driver
As a panelist, Alex Striler's Summits are the perfect place to offer your opinions on a myriad of topics and also engage in constructive conversation with your peers.
Julian Gill
CEO, Eibach, Inc.
Alex does a great job moderating the Summits to get the best insights from industry leaders. Summit attendees come with great questions and it's always a pleasure to share insights and tips.
Ben Dolan
VP of Product Management,
VP Racing Fuels
Great place to network. Lots of industry leaders. Real people.
Wing Lam
Co-Founder, Wahoo's Fish Tacos
It’s almost like you had a chance to ‘meet’ new contacts in the industry just by getting their opinions and advice on screen … can’t wait for the next one.
Jessica S.
Customer
Great time spent listening and learning from the actual people in the industry making it happen on a daily basis.
Lee Perfect
Series Director, Great American Short Course Series
If you are looking for sponsorship, look no further … a wealth of knowledge from industry professionals into an easy listening platform for all levels
David Cardey
Sales Manager, Eibach, Inc.
..fantastic insight into all the unknowns of sponsorship… walk away with useful tactics that you can implement immediately
Jacklyn Donahue
Group Marketing Manager – Aftermarket Division, Niterra North America, Inc. (formerly NGK Spark Plugs)
...do yourself a favor and participate!
Joe Bowman (aka Slime Guy)
Consumer Marketing Manager, Slime
Just by being in the room, you get to learn from those in the 'know'; how to prospect, sell and retain partners.
Dan Dennehy-Rodriguez
Partner Relationship Manager | Sports Car Club of America

PANELIST & RACER TESTIMONIALS

Julian Gill
CEO, Eibach, Inc.
As a panelist, Alex Striler's Summits are the perfect place to offer your opinions on a myriad of topics and also engage in constructive conversation with your peers.
Ben Dolan
VP of Product Management,
VP Racing Fuels
Alex does a great job moderating the Summits to get the best insights from industry leaders. Summit attendees come with great questions and it's always a pleasure to share insights and tips.
Wing Lam
Co-Founder, Wahoo's Fish Tacos
Great place to network. Lots of industry leaders. Real people.
Jessica S.
Customer
It’s almost like you had a chance to ‘meet’ new contacts in the industry just by getting their opinions and advice on screen … can’t wait for the next one.
Lee Perfect
Series Director, Great American Short Course Series
Great time spent listening and learning from the actual people in the industry making it happen on a daily basis.
David Cardey
Sales Manager, Eibach, Inc.
If you are looking for sponsorship, look no further … a wealth of knowledge from industry professionals into an easy listening platform for all levels
Jacklyn Donahue
Group Marketing Manager – Aftermarket Division, Niterra North America, Inc. (formerly NGK Spark Plugs)
..fantastic insight into all the unknowns of sponsorship… walk away with useful tactics that you can implement immediately
Joe Bowman (aka Slime Guy)
Consumer Marketing Manager, Slime
...do yourself a favor and participate!
Dan Dennehy-Rodriguez
Partner Relationship Manager | Sports Car Club of America
Just by being in the room, you get to learn from those in the 'know'; how to prospect, sell and retain partners.