Session 1: Why Brands Sponsor & What They Want
Session 2: All About Agents and Agencies
Session 3: Technology & Social Media for Sponsorships
Explore the world of sports representation in Session 2 with our main topic this month, "All About Agents and Agencies".
We'll dive into the role of agents, how they can propel your career, and what to consider when choosing an agency.
This session offers an inside look at the dynamic between racers and their representatives, giving you the knowledge to navigate these important partnerships.
Whether you're considering hiring an agent or simply want to understand the landscape better, this session offers insights that can help steer your motorsports career towards success.
In this session, two veteran marketing directors will discuss why they sponsor, how partnerships with racing teams contribute to creating a desirable brand image, and the way in which athlete ambassadors resonate with targeted demographics. This session will focus on the expectations companies hold for their brand ambassadors, including personal conduct, performance standards, on-site activations, and the capability to engage with fans. Drawing from real-world examples and successful strategies, the panelists will illuminate the mechanics of successful brand-athlete partnerships.
Robert Wilson, Director of Strategic Partnerships, BOXO USA
Cam Douglass, Director of Marketing, OPTIMA BATTERIES
This session includes LIVE Q&A with the panelists.
Explore the world of motorsports representation with three leading motorsports agents:
Todd Steen Executive Director, JACKSON (BFGoodrich, Michelin, Edelbrock, AEM, NAPA, Porsche)
Eric Morley, Co-founder, BLUE C (Maxxis Tire, Acura, Wahoo's FIsh Taco)
Bob Walker, Founder, CONNEXIONS SPORTS & ENTERTAINMENT (Motorsports Management)
This session will dive into the role of agents, how they can propel your career, what to consider when choosing an agency, and how to work with agencies when they represent a sponsor. The panelists will offer an inside look at the dynamic between racers, brands, and their representatives, giving you an insider's insight to navigate these important partnerships. Whether you're considering hiring an agent or simply want to understand the landscape better, this session offers valuable perspectives that can help steer your motorsports career towards success.
This session includes LIVE Q&A with the panelists.
Megan Meyer will pull back the curtain on how she doubled her Instagram following in just two months. Megan will go over how boosting posts increases reach, engagement, video views, and awareness, and how to narrow down the audience to reach your target market.
Megan Meyer, Creator of DRIVEN BY SOCIAL ACADEMY
This session includes LIVE Q&A with Megan.
