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JULY SPONSORSHIP SEMINAR

July 12, 2023
4pm - 6pm PST
Virtual via Zoom
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The summit is FREE with the membership.

Meet representatives of

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Agenda

Session 1: Why Brands Sponsor & What They Want

Session 2: All About Agents and Agencies

Session 3:  Technology & Social Media for Sponsorships

Explore the world of sports representation in Session 2 with our main topic this month, "All About Agents and Agencies".

We'll dive into the role of agents, how they can propel your career, and what to consider when choosing an agency.

This session offers an inside look at the dynamic between racers and their representatives, giving you the knowledge to navigate these important partnerships.

Whether you're considering hiring an agent or simply want to understand the landscape better, this session offers insights that can help steer your motorsports career towards success.

4pm - 4:45pm PT Why Brands Sponsor & What They Want

In this session, two veteran marketing directors will discuss why they sponsor, how partnerships with racing teams contribute to creating a desirable brand image, and the way in which athlete ambassadors resonate with targeted demographics. This session will focus on the expectations companies hold for their brand ambassadors, including personal conduct, performance standards, on-site activations, and the capability to engage with fans. Drawing from real-world examples and successful strategies, the panelists will illuminate the mechanics of successful brand-athlete partnerships.

Robert Wilson, Director of Strategic Partnerships, BOXO USA

Cam Douglass, Director of Marketing, OPTIMA BATTERIES

This session includes LIVE Q&A with the panelists.

4:45 - 5:30pm PT All About Agents and Agencies

Explore the world of motorsports representation with three leading motorsports agents:

Todd Steen Executive Director, JACKSON (BFGoodrich, Michelin, Edelbrock, AEM, NAPA, Porsche)

Eric Morley, Co-founder, BLUE C (Maxxis Tire, Acura, Wahoo's FIsh Taco)

Bob Walker, Founder, CONNEXIONS SPORTS & ENTERTAINMENT (Motorsports Management)

This session will dive into the role of agents, how they can propel your career, what to consider when choosing an agency, and how to work with agencies when they represent a sponsor. The panelists will offer an inside look at the dynamic between racers, brands, and their representatives, giving you an insider's insight to navigate these important partnerships. Whether you're considering hiring an agent or simply want to understand the landscape better, this session offers valuable perspectives that can help steer your motorsports career towards success.

This session includes LIVE Q&A with the panelists.

5:30 - 6:00pm PT The Power of Boosting Social Media

Megan Meyer will pull back the curtain on how she doubled her Instagram following in just two months. Megan will go over how boosting posts increases reach, engagement, video views, and awareness, and how to narrow down the audience to reach your target market.

Megan Meyer, Creator of DRIVEN BY SOCIAL ACADEMY

This session includes LIVE Q&A with Megan.

Speakers

Host
Alex Striler
Host
Alex Striler
Host
DIrector of Strategic Partnerships, BOXO USA
Robert Wilson
DIrector of Strategic Partnerships, BOXO USA
Robert Wilson
DIrector of Strategic Partnerships, BOXO USA
Director of Marketing, OPTIMA Batteries
Cam Douglass
Director of Marketing, OPTIMA Batteries
Cam Douglass
Director of Marketing, OPTIMA Batteries
Executive Director, Jackson Motorsports Group
Todd Steen
Executive Director, Jackson Motorsports Group
Todd Steen
Executive Director, Jackson Motorsports Group
CEO of Connexions Sports & Entertainment
Bob Walker
CEO of Connexions Sports & Entertainment
Bob Walker
CEO of Connexions Sports & Entertainment
Co-founder of Blue C
Eric Morley
Co-founder of Blue C
Eric Morley
Co-founder of Blue C
Founder of MotorsportsMarketingTips.com
Megan Meyer
Founder of MotorsportsMarketingTips.com
Megan Meyer
Founder of MotorsportsMarketingTips.com
As a panelist, Alex Striler's Summits are the perfect place to offer your opinions on a myriad of topics and also engage in constructive conversation with your peers.
Julian Gill
CEO, Eibach, Inc.
Alex does a great job moderating the Summits to get the best insights from industry leaders. Summit attendees come with great questions and it's always a pleasure to share insights and tips.
Ben Dolan
VP of Product Management,
VP Racing Fuels
Great place to network. Lots of industry leaders. Real people.
Wing Lam
Co-Founder, Wahoo's Fish Tacos
It’s almost like you had a chance to ‘meet’ new contacts in the industry just by getting their opinions and advice on screen … can’t wait for the next one.
Jessica S.
Customer
Great time spent listening and learning from the actual people in the industry making it happen on a daily basis.
Lee Perfect
Series Director, Great American Short Course Series
If you are looking for sponsorship, look no further … a wealth of knowledge from industry professionals into an easy listening platform for all levels
David Cardey
Sales Manager, Eibach, Inc.
..fantastic insight into all the unknowns of sponsorship… walk away with useful tactics that you can implement immediately
Jacklyn Donahue
Group Marketing Manager – Aftermarket Division, Niterra North America, Inc. (formerly NGK Spark Plugs)
...do yourself a favor and participate!
Joe Bowman (aka Slime Guy)
Consumer Marketing Manager, Slime
Just by being in the room, you get to learn from those in the 'know'; how to prospect, sell and retain partners.
Dan Dennehy-Rodriguez
Partner Relationship Manager | Sports Car Club of America

PANELIST & RACER TESTIMONIALS

Julian Gill
CEO, Eibach, Inc.
As a panelist, Alex Striler's Summits are the perfect place to offer your opinions on a myriad of topics and also engage in constructive conversation with your peers.
Ben Dolan
VP of Product Management,
VP Racing Fuels
Alex does a great job moderating the Summits to get the best insights from industry leaders. Summit attendees come with great questions and it's always a pleasure to share insights and tips.
Wing Lam
Co-Founder, Wahoo's Fish Tacos
Great place to network. Lots of industry leaders. Real people.
Jessica S.
Customer
It’s almost like you had a chance to ‘meet’ new contacts in the industry just by getting their opinions and advice on screen … can’t wait for the next one.
Lee Perfect
Series Director, Great American Short Course Series
Great time spent listening and learning from the actual people in the industry making it happen on a daily basis.
David Cardey
Sales Manager, Eibach, Inc.
If you are looking for sponsorship, look no further … a wealth of knowledge from industry professionals into an easy listening platform for all levels
Jacklyn Donahue
Group Marketing Manager – Aftermarket Division, Niterra North America, Inc. (formerly NGK Spark Plugs)
..fantastic insight into all the unknowns of sponsorship… walk away with useful tactics that you can implement immediately
Joe Bowman (aka Slime Guy)
Consumer Marketing Manager, Slime
...do yourself a favor and participate!
Dan Dennehy-Rodriguez
Partner Relationship Manager | Sports Car Club of America
Just by being in the room, you get to learn from those in the 'know'; how to prospect, sell and retain partners.